Articles & Insights from the team at Hiyield.

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Matt Ville CTO
4 min read

Storytelling in Branding: How to Craft Your Startup’s Narrative

Having a compelling brand story can capture the hearts of your audience is like nothing else. Storytelling is a powerful tool for building a brand that resonates with your customers.

Brand Information Startup
looking through physical branding assets
Matt Ville CTO
6 min read

How to Build an MVP & How Much Does It Cost? | Beginners Guide

Are you thinking about launching a startup, or have an app idea brewing in your mind? The key to success is validating your idea without breaking the bank, and building a minimum viable product is the way forward.

Information Startup
people working together around a screen
Matt Ville CTO
3 min read

7 key benefits of custom software development for businesses

The world has become more digital in the past two years than expected, relying on e-commerce websites, cloud-based software to help run a hybrid team and web apps that are vital tools that power businesses forward. And today, those that have adapted are seeing incredible results.

Bespoke software
person pointing at code open on screen
Matt Ville CTO
3 min read

Boosting Conversion Rates: How Good UX/UI Design Transforms User Experience

Enhance your website's success by converting traffic into active customers through effective UX/UI design. Discover how optimising your user experience can boost conversion rates and help your business achieve its goals.

Information UX Web Design
developer Logan sat at desk working
Matt Ville CTO
3 min read

Building a Brand Strategy: A 6 Step Guide for Startups

Building a solid and effective brand strategy is crucial for your startups success. Here's a short guide to help. 

Brand Information Startup
camera and photos taken open on laptop with a plant in background
Matt Ville CTO
5 min read

Our Journey to Becoming B Corp

We are one step closer to becoming B Corp certified, as we have now submitted our application. In this insight I sat down with Laura Hudspith, Head of Operations and Delivery, who has led us through our journey so far.

Information
July 2022 whole team photo
Matt Ville CTO
3 min read

Understanding Minimum Viable Products (MVPs): A Guide for Non-Techie Founders

A minimum viable product (MVP) is an essential part of the startup world. It's a version of your product with just enough features to be usable by early customers.

Idea to Market Information + 1 more
cartoon website open on tablet, smart phone and desktop
Matt Ville CTO
3 min read

Startup Branding 101: How to Create a Brand That Resonates

Creating branding as a startup can be daunting. In this insight covers a step-by-step guide to creating a brand that resonates.

Brand Information Startup
branding aesthetic layout
Matt Ville CTO
3 min read

UX/UI Design: Balancing Aesthetics with Functionality

Balancing aesthetics with functionality in UX & UI design is tricky. In this insight, we explore effective strategies for achieving this.

Information UX Web Design
people adding sections to website layout low fidelity
Matt Ville CTO
3 min read

Building Your First Prototype: A Step-by-step Guide for Entrepreneurs

Turn your entrepreneurial dreams into reality with our step-by-step guide to creating a game-changing prototype.

Information Web Design
team working around desk with a laptop and post it notes
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Laura Hudspith asterisk

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