Resources

Free digital resources for founders and leaders

SEO for Humans

The no-nonsense guide

A printed copy of Hiyield's guide: SEO for humans, a no-nonsense guide.

SEO. Three letters that somehow manage to sound technical, intimidating, and mystical all at once. But it doesn't have to be that way.


This guide cuts through the noise and explains SEO in plain English – no fear-mongering, no jargon, no “just optimise your meta schema canonicalised hreflang” nonsense. Just clear, practical guidance that actually helps. It’s for anyone who wants their website to be found by the right people, without spending a fortune or feeling like they need seven monitors and a caffeine dependency to make it work.

What’s inside:

  • How search engines actually work (and what they really care about)
  • The three pillars of SEO: technical, on-page, and off-page
  • Keyword research without the headache
  • Why accessibility and SEO are basically best mates
  • Local SEO, content strategy, digital PR, and how to measure what’s working
  • A quick wins checklist you can action today
  • Plus: a full SEO glossary, because nobody should have to Google what “canonical URL” means mid-project
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From prototype to product with purpose

A digital product roadmap for founders

A pile of printed guides from Hiyield: From prototype to product with purpose: A digital product roadmap for founders.

You've got a brilliant idea. You're ready to build. But the space between "great concept" and "trusted product people actually rely on" can feel like a minefield - especially when you're juggling compliance, funding, and the pressure to move fast without breaking things.

This guide is for founders building digital products that matter. It’ll help you navigate the fuzzy space between idea and impact – with clarity, confidence, and your values intact.

What’s inside:

  • How to define your purpose and validate your users before writing a single line of code
  • The difference between a prototype and an MVP (and why it matters)
  • How to bake in trust, accessibility, and security from day one
  • Questions to ask any potential tech partner – and the red flags to watch for
  • How to pilot, launch, and scale without losing sight of your mission
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