We took hug through our project discovery, getting to know target users looking at both employers and employees.
A need to create hug around the employee rather than for the employer
This is because if the product aims to benefit the employee directly, this will have a then positive effect on their employer, helping to improve employee retention and employee productivity.
Financial wellbeing is just as important as other benefits
Initially, we thought that the platform would be directed towards more non-monetary health benefit recommendations. However, we found that money played a huge part in the health of employees, meaning that hug should have an equal focus on both monetary and non-monetary employee benefits.
Create actionable functions right there and then for maximum engagement
To make the hug engaging we discovered that as soon as a user takes a questionnaire, hug should offer tailored benefits and resources straight away. This would increase satisfaction and add value to the employee’s experience.
Research into a plan of action
Using the insights we have found, we went on to wireframe user journeys and start designing the product’s user interface that would then be ready for development.