Changing Markets
How Changing Markets Foundation turned methane data into a global action
Most climate research ends up as a PDF. Well written, good intentions but with enough mind-boggling data to make your head hurt, and only ever read by small numbers of people.
Changing Markets Foundation wanted to do something different. As a strategic NGO that holds corporations accountable on environmental issues and exposes irresponsible practices, they know that data is only powerful if people can actually consume it easily and use it. So when they set out to expose the methane emissions of the world’s biggest dairy and meat companies, they didn’t just want another complicated data-dense report; they wanted something that would make policymakers stop scrolling, investors take notice, and food giants feel the heat, literally.
The Methane Action Tracker was the idea. A live, interactive tool that turns complex reports and data into something you can actually read, share, and act on.
SME
Industry£22,000 – £27,000
Website changingmarkets.org
The challenge: Dense data into action
The foundation had the research but what they didn’t have was a way to make it land in a way that stuck and created global impact.
Their findings lived inside lengthy, detailed PDF reports, often only read by a few. The reports were powerful, but not exactly built for a COP delegate trying to pull up data on their phone between meetings. Previous digital tools, including greenwash.com, had already taken flak for being clunky and hard to navigate on mobile. That wasn’t good enough for what this campaign needed to do.
And then there was the timing. A late funder request meant the whole thing, including brand, design, build, had to come together in a matter of weeks. The launch window was the UN’s COP30. Immovable, high-stakes, and very much not the moment to deliver something half-finished.
The solution: fast, lightweight and accessible from anywhere.
We built an interactive microsite with hover-over scorecards and a global methane map, so users could immediately see which countries and companies are the biggest polluters without having to dig through those lengthy reports or cross-reference spreadsheets. We made the information easy to consume clearly and quickly.
COP delegates don’t have time to wrestle with a slow or fiddly website, so we built mobile-first and WCAG-compliant, fast, lightweight, and accessible for anyone, anywhere.
We also worked as an extension of the Changing Markets team rather than a separate supplier. That meant creating a micro-identity brand for the tracker, building a WordPress CMS their non-technical team could use easily, and making sure the whole thing ran on 100% carbon-neutral infrastructure. If you’re going to build a tool about environmental accountability, the way you build it matters too.
The results: COP-ready for global climate action
The tracker launched on time for COP30, polished, on-brand, and ready to do its job on one of the biggest stages in global climate action.
Dense, complex data became a credible and shareable resource that puts direct pressure on some of the world’s most powerful food companies. The interactive design drove strong engagement, and thanks to the CMS training and modular template approach we put in place, the Changing Markets team can add new datasets and update things independently without the need for a developer.
It’s a living tool, not a one-off campaign, and it achieved a top-tier carbon rating too.
The Hiyield team was excellent to work with on the Methane Action Tracker. They were highly collaborative and responsive, and ensured the platform was delivered smoothly within a tight timeframe.
Lily Roberts at Changing Markets
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