Julie’s Bicycle

The challenge: A fragmented digital presence holding back a global mission

Before Hiyield got involved, Julie’s Bicycle’s online world was scattered. A collection of microsites and platforms that had grown organically over the years, each solving a problem at the time, but together creating a bit of a jigsaw puzzle. 

For their global community of creatives, finding the resources they needed meant navigating multiple platforms. For the internal team, this was also a challenge in maintaining brand consistency across multiple places. 

The marketing team couldn’t update their own website without involving an external agency. In the world of climate policy, things move fast, so this was creating a huge bottleneck, and the lack of autonomy was frustrating, actively getting in the way of their mission. 

Because Julie’s Bicycle is a globally respected organisation, with a deeply detail-oriented team who care about what they put out into the world, the bar for this build was high, and rightly so. 

The solution: one platform and total independence.

We streamlined everything by migrating the multiple microsites into one central, robust WordPress platform, creating one clear and seamless journey for their entire global community of creatives. 

The centrepiece of our build was a bespoke library of five flexible templates and a set of reusable content blocks. This now enabled the Julie’s Bicycle team to build brand new pages without writing a single line of code. No agency middleperson, no waiting days for a turnaround, just the tools to make their ideas happen quickly.

The QA process was thorough by design. The Julie’s Bicycle team cared deeply about getting things just right, and so did we. Over 150 refinement tickets later (mostly fine-tuning rather than fixes), we emerged with something we’re so incredibly proud of. We worked as a bridge between the client and their design partners, Greenhouse, navigating design tweaks and deadlines to ensure the final product was the very best it could be. to. 

The results: built for autonomy

Julie’s Bicycle now has a digital home that matches their ambition. The transformation replaced a clunky and fragmented system with a high-performance digital hub that reflects Julie’s Bicycle’s position as a leader in creative climate action. Not only does it look the part, but it performs well under pressure.

The technical bottleneck is gone, and Julie’s Bicycle’s marketing team now has complete autonomy to launch campaigns, publish new resources and update tools when they need to. 

Four rounds of intensive external usability testing confirmed that what we’d built was genuinely accessible for a diverse, global audience. This matters a lot to us; accessibility isn’t a tick box, it’s baked into how we build and how we show up in the world. 

Beyond the numbers, the biggest impact is that the Julie’s Bicycle team can now spend more time doing what they do best for people and the planet and less time worrying about time-consuming platform admin.