The need for control, flexibility, and scalability
Alcumus needed a website that didn’t limit its potential. The company wanted to find a CMS that could offer complete control over its website experience, to support future acquisitions and company changes – and allow its teams to create and deliver strategic campaigns.
“We reached a limit where we couldn’t optimise our existing website any further,” says Tom Bennison, Head of Digital Marketing at Alcumus. “We’ve acquired three companies in just the past 12 months, which required major website changes – we needed a system that could support that pace of growth.”
From a back-end perspective, Alcumus’ teams relied on external development resources for any website changes – often taking several weeks to add new content. “We didn’t have full-page control, couldn’t create our own landing pages, and struggled to edit existing content,” explains Tom. “Considering the number of campaigns we launch per month, this reliance was starting to cause challenges.”
Alcumus also wanted to design effortless front-end experiences for its customers. The company wanted to boost its page loading speed to match Google’s ranking requirements, and remap its user journey to improve visitor navigation. “We knew we needed the support of an external agency, and Hiyield was the perfect fit,” says Tom.