Discovering the busy individual
‘We started the project with a kick-off meeting, which involved discussing our company and our goals, followed by a mind-mapping session, wherein we really went into detail about our site’s target audience, what their needs were, and how we’re planning on fulfilling those needs.’ said Kelli.
This session, run by Neil, uncovered their main user group: ‘The busy individual’ and secondary to this, a ‘Professional Retiree and the Visually Impaired’.
Looking even deeper, Neil ‘identified clear needs and reasons why users were likely to purchase xigxag’s products; the one-off purchase would allow people the flexibility to buy when they were ready to buy. Audiobooks are a great form of escapism allowing people to detach slightly from their busy work and home lives, whilst allowing them to commute to and from work, during exercise (walks, solo sports), and even whilst doing household jobs’.
During this stage, Laura collated all assets from brand guidelines, sketches and logos so that Hiyield designs the brand new website to be consistent with the visual identity of the mobile app.