Strong use of video and imagery
The design team at Hiyield suggested a variety of design routes. And the most significant design choice was the use of videography and photography. This paved the way for the new web design, echoing the look and feel of the brand.
Increasing revenue through group bookings
The Wave team supplied a new Information Architecture, where the CTO of this project, Matt Ville, worked together with Chloe and the rest of the team to make sure no opportunity is missed.
A huge win that came out of the discovery phase was the opportunity for The Wave to increase bookings and revenue.
It was identified that bulk bookings are very valuable to the business. Therefore, a suggestion from Matt was to simply place a parent page called ‘Groups’ onto the main navigation bar (see image below). This enhanced visibility of bulk bookings that a user can purchase, such as Corporate Away Days, Venue hire or Educational Purposes.