Process

Your journey with us starts here. We dive into a collaboration to get insights into who you are, your vision and your project. We look to gather as much information as possible.

We have two objectives here, one to create a fun working relationship with you. And second, for us to get the clearest picture of your project to make the right decisions. We’ll dive into the detail, defining the objectives of your product or solution, carrying out our UX services and creating a road map for your project. We’ll get a lot of data to tell the right stories, drive the right emotions and perform the right actions.

We go by an iterative design process, starting by testing assumptions and ideas. We prototype with users and get feedback as we go, working sprint-by-sprint.

All findings are looped back to the entire team shaping your project’s user experience.

These design sprints help to validate design decisions — and conflicts — with users, finding the best possible route to take, stopping any potential u-turns and ultimately, to create something that people want.

The Discover and Design phase, not only builds something people want, but makes sure that when we start development, we won’t go down rabbit holes building something wrong and having to go back. It makes us confident to say that your investment will go noticed.

We work in an Agile way, working in software sprints throughout, keeping your project on track and maintaining a feedback/testing loop at each sprint deadline. Our developers work in a staging environment, then once code has been reviewed by a teammate, we push code up to a pre-live environment.

As development comes to a near end and we begin thorough testing on a variety of devices and browsers, then the delivery phase starts. Here we give tutorials on everything such as adding content using a Content Management System (if applicable). We test, then test again finally ending in a soft launch to real users.

It’s vital to monitor users closely in a soft launch, where we help you to put methods in place to gain as much feedback as you can. This feedback is then looped back to the entire team and we help you iterate your product or solution to make the user experience even better.