Taking Hiyield’s voice to Westminster 

Earlier this week, Hiyield had the wonderful opportunity to take our message beyond the South West and straight into the heart of Westminster.

Our COO, Laura Hudspith, and Head of Marketing, Lyssa-Fêe Crump, were invited to Parliament as part of a visit organised by the West Country Women Awards. While the backdrop was steeped in history, our focus was firmly on the future: representing purposeful business and sparking meaningful conversations about sustainable digital practices and inclusion.

Representing purposeful business at Westminster

As a B Corp, we’re committed to balancing profit with purpose. That means thinking carefully about the wider impact of digital work, not just how it performs today, but how it affects people, communities and the environment over time.

Meeting with MPs from across Cornwall, Devon and Somerset created space to talk about what this looks like in practice. Laura and Lyssa shared insights from our work, focusing on purposeful business models, digital sustainability and the responsibility organisations have when designing and delivering digital services.

These conversations matter. Policy decisions shape funding, infrastructure and access, all of which directly influence how digital services are built and who they work for.

Sustainable digital practice and inclusion

At Hiyield, sustainable digital practice goes hand in hand with inclusion. It’s about building technology that is accessible, efficient and designed to last, rather than creating short-term solutions that exclude people or create unnecessary digital waste.

During the visit, discussions touched on the challenges faced by regions like Cornwall and the Isles of Scilly, particularly around access to digital skills, connectivity and inclusive design. Being able to raise the importance of digital inclusion in a regional context was a key reason this visit felt so valuable.

By sharing real-world experience from our work with clients and partners, we were able to highlight why sustainable, inclusive digital approaches should be part of national conversations, not an afterthought.

Collaboration, leadership and regional voices

Another important part of the day was the opportunity to spend time with other women leaders from across the South West. While everyone represented different sectors, there was a shared focus on leadership, responsibility and long-term impact.

These connections reinforce something we believe strongly in: progress happens when businesses, communities and decision-makers work together, and when regional voices are heard at a national level.

Why this visit mattered for Hiyield

A single visit to Westminster won’t solve complex digital challenges overnight. But showing up, sharing insight and ensuring purposeful digital businesses are part of the conversation is how change begins.

For us, this visit was about representing our values, our region and our belief that digital can and should be a force for good.

Huge thanks to Alexis Bowater OBE for organising the visit and creating space for such thoughtful, practical conversations.

We left Westminster energised, reflective and more committed than ever to using our work and our voice to support a more inclusive and sustainable digital future.

If you’d like to discuss digital sustainability or how we can help your purpose-driven organisation have more impact, please get in touch.