New York Water Week

The solution

Four core objectives

In collaboration with Greenhouse and our UX design team, we identified the core objectives for the user experience of this project:

• To provide clear communication about what New York Water Week entailed.
• To display all the events occurring during New York Water Week, including details on how to sign up and attend.
• To create an event submission platform for stakeholder-led events, enabling event organisers to submit event details.
• To be able to easily manage submissions would then be reviewed, approved, or revised by the NYWW administrators before being hosted on the platform.

A design system with a squiggly line motif

Building on the initial branding provided by Greenhouse, our design team developed a design system for the platform, centred around the unique squiggly line motif, setting a precedent for the entire design aesthetic.

Bright colours and dynamic elements

The UI design expanded on the wave motif, incorporating bright colours and dynamic elements to move away from traditional conference branding.

Quick and easy information delivery

UX played a crucial role in quickly conveying information to users, ensuring they understood what the project was about. This was achieved by minimising webpage numbers and designing a bespoke event finder, enabling users to filter and locate events quickly and effortlessly.

User-friendly management system

Stakeholders in New York hosting events could easily submit their event details through the front end of the website. Meanwhile, the admin staff for the NYWW platform could efficiently manage submissions via a backend system – specifically a highly customised WordPress setup with an easy-to-use admin area. This allowed them to publish and manage events on the website, as well as oversee all the platform’s content.