Flexi-Hex
From distributor dependence to direct digital impact
Flexi-Hex, based in Cornwall, creates innovative, eco-friendly honeycomb sleeves that protect products while reducing plastic waste. Their designs prove that sustainable packaging can be practical, premium, and purposeful.
What sets them apart is their purpose-driven approach: every product is designed with both sustainability and performance in mind, showing that doing the right thing for the environment can go hand in hand with delivering high-quality packaging solutions.
When they decided to pivot from distributor-led sales to direct customer engagement, we knew this was a project with real purpose. Our goal was to build a website that matched their ambition: recognisably Flexi-Hex, polished, and ready for growth.
SME
Industry£15k – £20k
Website flexi-hex.com
Working with Hiyield on our new website was such a positive experience. Everyone always warns you that website projects are never on time and usually painful, but for us it was the opposite – the whole process felt seamless. The collaboration between our team and Hiyield was brilliant; they really respected our brand vision while bringing their expertise to life in the build.
The challenge: moving beyond distributor gatekeepers
For years, Flexi-Hex relied on distributors to reach customers. While this model led to sales, it limited brand visibility, control over messaging, and direct engagement with the people who buy their packaging.
Their existing website wasn’t helping either. Flexi-Hex needed a platform that could:
- Showcase their innovation and sustainability clearly
- Be easy for the team to manage independently
- Support direct sales and marketing growth
Put simply, they needed a website that reflected who they were and supported where they wanted to go.
The solution: a website designed for growth
We partnered with Flexi-Hex to create a WordPress site that combines usability, scalability, and strong brand storytelling.
Collaboration and design
Working with Flexi-Hex’s brilliant designer Rose, we shaped visuals in Figma that reflected their evolving brand. Weekly developer check-ins ensured every feature was delivered as intended. Hiyield’s flexible WordPress framework now allows the team to update content, showcase products, and scale features as the business grows.
Data strategy and insights
We also focused on giving the team clear visibility into performance. Through a data strategy workshop, Google Analytics housekeeping, and a Looker Studio dashboard, we ensured that:
- Key insights were accessible and actionable
- Decisions could be data-driven, even by non-technical team members
- Growth opportunities could be tracked and acted upon independently
By the end of the project, the team felt confident managing both content and data to guide ongoing growth.
The results: confident, scalable growth
The new website has transformed how Flexi-Hex connects with customers:
- Delivered on time and on budget: Seamless migration in late 2025
- Immediate uplift in enquiries: High-intent lead flow increased instantly post-go-live
- Operational autonomy: The team now manages content and landing pages independently
- Scalable foundation: A future-proof platform ready for global marketing initiatives
- Search ready: a site structured for search and ready to be discovered by search engines and LLMs
Comparing the legacy site performance to the new 2025 site data:
- 255% conversion rate increase: Lead efficiency jumped from 0.83% (pre-launch) to 2.95% (post-launch), validating the new UX and path-to-purchase
- 11x growth in search discovery: Google indexed 11x more pages within 60 days
- 20.6% month-on-month growth: Total organic web clicks rose between Dec 2025 and Jan 2026
- High-quality engagement:
- 68.22% Engagement rate for organic search traffic
- 32.8% average Bounce rate across the Homepage, Contact, and Sector pages
This project didn’t just deliver a new website – it provided a foundation for long-term growth, direct customer engagement, and better storytelling around their innovation and sustainability mission.
What we love most is how intuitive and flexible the site is. Despite not being very ‘techy’, we now feel completely confident managing it ourselves, and the way it’s been structured means it can grow with us as our business evolves. We’re already seeing an uplift in enquiries since launch, and I couldn’t be happier with the result.
Hiyield were collaborative, efficient, and genuinely great to work with. We’re super stoked with the outcome and excited to continue working with them as we build out our wider digital strategy.
Partnering with purpose-led brands
We don’t just build websites. We partner with purpose-driven organisations to translate mission into measurable impact. With Flexi-Hex, our collaborative approach ensured their vision came to life – on time, on budget, and beyond expectations.
Ready to turn your mission into measurable impact online?
Let’s build your next website together,
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