— Digital products

Minimum viable product

We take your idea and give it the vital ingredients it needs to become a user-focused product ready for market validation.

What and why an MVP?

A Minimum Viable Product (MVP) is an early released product with enough features for customers to interact with, giving you quality feedback early in the products lifecycle.

There are a number of reasons why you might want to build a Minimum Viable Product:

If you want to get your product to market as quickly as possible
You want to prove the business case before investing too much money
You don’t want to make any big, costly mistakes early on

You don’t need to go big right away

Launching a Minimum Viable Product and then making iterative updates based on real user feedback can help you scale sustainably.

When creating a Minumum Viable Product you build the minimum set of features that will allow you to gather feedback from your early adopters. We then use this feedback to make iterative improvements and developments.

Collaboration and transparency are key to creating a successful Minimum Viable Product, and we have managed to create a process that allows us to do that perfectly.

MVP

5 steps to creating your Minumum Viable Product

Step one: Learning and expanding your idea

The first thing we do is get to know you, your idea, and explore where the real value lies.

Step two: Discovery and planning

During phase two, we deep dive into the details of your idea. We will explore your target users, discover their feelings, thoughts, and behaviours. We will look at the wider perspective to help us gain direction.

Step three: Requirements

Now we know about your user and the desired outcomes, we can prioritise your product requirements. What do we need to include in this Minimum Viable Product to deliver the most value as early as possible?

Step four: Product design

Our designers know how to create a beautiful, interactive prototype that will thrill your target users. We can explore the user journeys and make sure we are happy with the pathways before building.

Step five: Development

Next, our experience and enthusiastic developers work their magic and bring your product to life. Using Productive, our project management tool, you will be able to see their progress as it happens and be able to give feedback to them.

Blue and Pink gradient background with an arrow going down and illustrations.

hug

We took hug from idea into Minimum Viable Product.

hug was an idea we loved to get behind, helping people at work be healthier. We took hug through our full process and today, the product is up and running taking on clients.

See our hug case study

'hug has been successfully launched to market with very positive feedback from customers. hiyield continues as the ongoing technology and development partner and we’re all delighted with the results.'

Richard Doig - Founder