Your website is core to a good digital marketing strategy
Digital marketing is a huge factor in how well your business performs. And a critical part of this is having a website that you can control and post content.
Introducing the content management system (CMS).
Over the last decade or two, we have seen the rise of quality CMS platforms such as Squarespace, Wix and WordPress. There is no doubt about it, they are all very good.
But with so much choice, what is the best CMS for you to help you grow your business?
The answer is WordPress. Here’s why.
WordPress and Search Engine Optimisation (SEO)
We all know that an SEO strategy can supercharge your reach.
There’s been an ongoing debate around whether or not a CMS like Wix is good for SEO. And in fact, Wix has a bad reputation in the SEO world – if you want to look into this we recommend checking out this blog post from Ahrefs.
Take it from us, we have used a variety of content management systems for SEO, and WordPress wins every time.
Why you ask.
Well, it’s because of the plugins that WordPress has to offer. You probably know this, but Yoast is the king of SEO plugins. We love it. It makes SEO easy and possible for all.
These plugins are constantly updated, making them slicker with every update and in line with the latest SEO changes. So having an SEO plugin that scans your new landing page and blog for every SEO ranking factor will give you the best chance to rank higher on search engines, increasing traffic and conversions. It’s that simple.