Getting to know your business and its objectives
It’s very important for us to get to know you and your business as well as we can, as well as what your overall business objectives are. We’re a friendly bunch of UX auditors that like to have fun from start to finish, it’s built into our culture.
Here we want to understand as much as we can about your business and what your north star is. We then like to talk to a variety of stakeholders individually to get different opinions of what your business objectives are. Commonly it’s getting more sales – something a UX audit can hugely help – or to make an experience that reflects our mission.
By talking to a variety of stockholders individually, we find that we get a chance to dive deeper than just high-level opinions gaining an insight into pain points.