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Usability Testing

Usability testing goes beyond merely assessing users’ ability to complete specific tasks. It’s an observational research method where we evaluate how your digital product performs when used by its target end-users.

Usability testing

Observing real users as they navigate through your product

Usability testing is essential for understanding how users interact with your website, app, or digital product. By observing real users as they navigate through your product, we gather invaluable insights that inform enhancements to create a more user-friendly, intuitive, and efficient digital experience.

In today’s mobile-dominated world, it is crucial that your digital product performs seamlessly on all devices. Our mobile usability testing services ensure that your app or website is perfectly optimised for smartphones and tablets, helping to prevent usability issues that could drive potential customers away.

How we conduct usability testing

Recruitment of Participants: We carefully select participants who best represent your product’s target audience to ensure the insights we gather are highly relevant.

Setting Up Testing Scenarios: We design scenarios that mimic real-world use, revealing key interactions and challenges with your product. For products still in the conceptual phase, we employ traditional testing methods to simulate user interaction.

Conducting Sessions: Tests are performed either in-person or remotely, allowing us to collect detailed data on user behavior and task completion.

Analysis and Reporting: After testing, we analyse all collected data to identify usability issues. Our team compiles a report with actionable recommendations to enhance the product.

Iterative Testing: Usability testing is an iterative process; we conduct additional rounds of testing as needed to ensure that modifications have effectively improved usability without introducing new problems.

Using Hotjar: For products that have been developed, we use Hotjar to enhance our testing capabilities. This platform records user screens, generates heatmaps, and administers questionnaires, providing a comprehensive view of how users interact with your product in real time.

Designing a progressive web app at Hiyield
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Enhanced user experience

By observing real users interact with your product, usability testing allows us to pinpoint and address areas where users struggle. This leads to a more intuitive and efficient user experience, increasing satisfaction and engagement.

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Optimised for mobile use

In today’s mobile-first environment, ensuring your digital product functions seamlessly on all devices is essential. Our mobile usability testing services guarantee that your app or website is fully optimised for smartphones and tablets, enhancing accessibility and user retention.

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Reduced development costs

Early identification of usability issues helps avoid costly revisions and rework in later stages of development. By making data-driven improvements early on, usability testing significantly reduces overall project costs and accelerates time to market.

Chloe hughes marketing manager at the wave asterisks

Hiyield really did their best to understand our needs as a business, and they felt like an extension of our team.

, The Wave

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Let’s get started!

Great digital products aren’t just built, they’re co-created. Together, let’s breathe life into your idea, crafting solutions that stand out.