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How to improve your website in 5 easy steps

Understanding how to create a better user experience (UX) is crucial as the end-user will more likely return to the product or recommend it to others.

Giz Edwards
3 min read

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Understanding how to create a better user experience (UX) is crucial as the end-user will more likely return to the product or recommend it to others.

Let’s improve your website through UX

What is user experience?

User experience (UX) is the overall experience of a person using a digital product, whether an application, website or anything digital.

This Insight gives you five easy UX tips to improve your website.

What is your Demographic?

To improve your website, you need to understand your target audience and the demographics of the said audience, finding out their needs and goals.

Talk to your audience.

Do not hesitate to talk to your end-users; observe their usage by questioning them. Ask open, non-biased questions. 

We recommend a discussion with your audience will prevent the possibility of cognitive bias. 

Cognitive bias would be like solving a problem that you think is important but is not for your end-user.

Dissecting open-ended questions can take a bit of finesse. However, asking open-ended questions allows for the potential discovery of new issues not previously seen. 

What is the problem?

Diagnose what the problem is. 

By questioning your end-users and dissecting their answers, you should better understand their pain points—lovely problems to solve.

Pain points for the user can significantly diminish the experience of the end-user. Without figuring out what the problems are is like throwing a dart to a board blindfolded. It is possible to hit but more challenging, potentially with more bumps in your process. The more problems you have can reduce your time and money effectiveness. 

It may seem like a slower way of designing a better user experience. However, you will have a justifiable list to follow.

The 3 C’s: Clean, Clear, Consistent.

Clean: To be clean means not having too much clutter on each page. Not only does clutter make a website unappealing to the eye, but it can also cause a web page to be too bloated and affect load speeds. 

Clear: Making a clear website means more than ‘easy to read fonts’ and “simple navigation”. It also means making a site accessible to others who may struggle to read it due to a condition like colour blindness.

Consistent: Brand guidelines should be followed for the entire website. Each page should have a consistent brand style so that the user’s visual “flow” is unbroken.

Iterate your UX / web development improvements.

Most software companies follow the same rules when it comes to creating software. Small iterative steps are better than fewer bigger ones or leaps. 

The same can be said for UX. To develop a UX improvement, build it, and test it. If amendments need to be made, they can be, then test gain.

This works better than giant steps, as you can never tell if the improvement is due to one change. If you do too many changes and something does not work with the UX update, you may not know where the fault lies within the changes. 

Small iterative steps can help identify where a fault in an update lies. This makes it easier to reverse the changes without affecting the web page in a big way.

These five tips can help you improve your UX

In conclusion, these five tips can help you improve your UX. Doing so improves the entire user’s experience, making them more likely to return to the website later or recommend it to others.

Matt Ville asterisk

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