— Case studies

The Camp at The Wave microsite

With The Wave fully up and running, they were excited to level-up their customer experience. Introducing, The Camp at The Wave.

UX

Web Design

WordPress

The Camp at The Wave

A seamless microsite that shows off The Camp's beauty

The problem

With the 21 beautiful tents pitched up, The Wave team briefed us on a brand new microsite. It will be the central source of displaying their new venture and seamlessly helping customers book their stay.

Quick time scale
It needs to beautifully present The Camp
Integrate a booking system (Anytime Booking)
Have a custom calendar widget

UX & UI Design

Users were central to designing The Camp at The Wave’s website. The information architecture was designed to be effortless for the users to explore The Tents, the entire The Wave Experience and to book. The user journey was simply divided into two pages with clear call to actions throughout the site, helping funnel users through a new journey to book a stay at The Camp at The Wave.

The build

With a tight timescale, we had three of our top developers working away at The Camp at The Wave website. It was built for WordPress using Guttenberg Editor so content can easily be populated and managed by The Wave team.

WordPress & its Guttenberg Editor
Standard HTML, CSS, PHP
Custom calendar widget
Responsive design

THE CAMP AT THE WAVE

The result

Through effective communication and collaboratively working with The Wave team, our designers and our developers, we rapidly produced a microsite without skipping a step in our process. The Camp at The Wave is in fact now live and taking on bookings. The UX design we proposed is flowing beautifully, from the user landing on the home page and navigating through to booking complete. Follow the screens below to guide you through, or if you fancy it, browse the site here.

The Tents

Here you have a page that’s dedicated to explore The Tents as you scroll. We design for mobile first for maximum usability.

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The Tents

Here you have a page that’s dedicated to explore The Tents as you scroll. We design for mobile first for maximum usability.

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The Experience

Another page solely for the users to explore the complete The Wave experience. Throughout the pages we have clear call to action to mark the next step for them to book.

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The Experience

Another page solely for the users to explore the complete The Wave experience. Throughout the pages we have clear call to action to mark the next step for them to book.

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The booking system

Once the user is ready to book, the microsite guides them through a simple user journey using Anytime Booking, from selecting a date in a calendar, entering details, and a navigation using a numbered step-by-step nav bar.

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The booking system

Once the user is ready to book, the microsite guides them through a simple user journey using Anytime Booking, from selecting a date in a calendar, entering details, and a navigation using a numbered step-by-step nav bar.

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Booking complete

Here you have another nav bar aiding the user to fill out the required information at ease, ending in booking complete!

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Booking complete

Here you have another nav bar aiding the user to fill out the required information at ease, ending in booking complete!

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“We worked with Hiyield to build a microsite for the launch of our brand new campsite. We had a tight timescale to work with but the process smooth every step of the way. Hiyield felt like an extension of our team. We were ready to be inundated with questions from our customers but this didn’t happen, which is a real testament to the usability of the microsite. We’ve had great feedback from both customers and internal stakeholders. We’re now looking forward to working with Hiyield on our next project.”

Chloe (Marketing Manager)