— Case studies
Kraken Marketing website
Kraken Marketing is a digital marketing agency with a new mindset all about finding your voice. We helped Kraken Marketing communicate this through designing and building a website that every user will remember!
How Kraken Marketing unleashed the beast – a website that is ‘ totally badass’!
‘SAY NO TO VANILLA’ – a lesson we can all learn from Kraken Marketing.
Kraken Marketing is a revolutionary digital marketing agency that beats the boring and combats the mind-numbingly dull.
Lyssa-Fêe Crump is the driving force behind this exciting digital marketing agency.
Lyssa topped the leader boards becoming Young Business Person of the Year (2017), Cornwall’s 30 Under 30 (2016) and One of the women leading the way in Cornwall’s Tech Sector.
We’ve all been there, browsing endlessly in search of a product or service and the majority of what we see is boring. Especially when it comes down to tech agencies…
However, Kraken Marketing goes one step further in digital marketing and helps businesses find a voice! Of course, the technical elements like SEO and data come in, but the dusting on the cake is to stand out. This is what Kraken Marketing centrally believes in and we completely do too! Kraken has taught us a valuable lesson at hiyield.
Lyssa was looking for a team that would give her the tools to create a website that communicated Kraken Marketings message, and we couldn’t wait to help her unleash the beast.
Kraken Marketing
What happened
Equipping Kraken Marketing with the best tools and processes in the business.
Like all of our projects, we started our discovery process. First, we held a session with Lyssa (Founder of Kraken), Matt (Founder of hiyield) and our UX/UI Designer.
We outlined the objectives of the site and got to work at understanding the Krakens users and the journey they will take. Next, we got down to design, where Lyssa guided us through what Kraken stands for and what she wants.
Out of this session, we nailed a plan of action, where our designer put together wireframes consisting of a five-page site. A few of the key functions were a blog and a subscription to a newsletter, giving users the option to subscribe to a mailing list.
Design that’s punchy purple and Kraken inspired
We got to work designing a web design based on Lyssa’s messaging and user research. The results came in and we showed the punchy Kraken inspired design to Lyssa. It was a fit. We clarified a few minor points, always working collaboratively, then put the design into development!
Developing the site Design Patterns
We logged the project onto our project management tool Productive. Then, we coded our way through the design, creating reusable Design Patterns.
The site’s design uses Guttenberg Blocks, a brilliant Method where you can combine Design Patterns to create a very flexible page layout. This gives Lyssa full control editing the layout of her site. Also, we created a bespoke WYSIWYG that had all of her brand iconography so there is effortless visibility to what Lyssa creates in the back end of her site.
Soon enough Kraken was built and ready for a review with a one-to-one training on how to use the WordPress CMS.
The result
Lyssa released the Kraken! An eye-catching bespoke design gets the best results
The site was built and Lyssa hammered away at populating content before pushing the site live! As Kraken Marketing would say, it was totally badass! The site had a punchy purple on the colour pallet that drew attention to key areas within the site, it had bold typefaces, some that were sailor-inspired, and an immersive design that no user would forget!
Fundamentally, the combination of Lyssa’s core ambition and etiquette of Kraken Marketing has been a powerful part of creating such a brilliant user experience that blows users’ socks off when browsing the site.
Browse Kraken Marketings Website below, and if you are interested in building your very own bespoke impactful website, get in touch.
"Hiyield has just built my new website and I am extremely impressed. My marketing agency works primarily with tech companies, so I needed a site that was technically excellent and showcased my brand’s personality. hiyield really understood my vision and totally delivered."
Lyssa-Fêe Crump - Founder
Digital services
How we helped Kraken
Discovery
Discovery was vital to get to know Kraken and the objective. Also, gain an insight to the user journry
WordPress
We used WordPress so that cotent could be easily uploaded and edited, helping SEO and modifying CRO.
UX and UI design
Creating an experience that users love and want to use was vital at communication Krakens brand.
Web design
We covered all aspects of our web design process making sure to leave no stone unturned.
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