Kraken Marketing website

Equipping Kraken Marketing with the best tools and processes in the business.

Like all of our projects, we started our discovery process. First, we held a session with Lyssa (Founder of Kraken), Matt (Founder of hiyield) and our UX/UI Designer.

We outlined the objectives of the site and got to work at understanding the Krakens users and the journey they will take. Next, we got down to design, where Lyssa guided us through what Kraken stands for and what she wants.

Out of this session, we nailed a plan of action, where our designer put together wireframes consisting of a five-page site. A few of the key functions were a blog and a subscription to a newsletter, giving users the option to subscribe to a mailing list.

Design that’s punchy purple and Kraken inspired

We got to work designing a web design based on Lyssa’s messaging and user research. The results came in and we showed the punchy Kraken inspired design to Lyssa. It was a fit. We clarified a few minor points, always working collaboratively, then put the design into development!

Developing the site Design Patterns

We logged the project onto our project management tool Productive. Then, we coded our way through the design, creating reusable Design Patterns.

The site’s design uses Guttenberg Blocks, a brilliant Method where you can combine Design Patterns to create a very flexible page layout. This gives Lyssa full control editing the layout of her site. Also, we created a bespoke WYSIWYG that had all of her brand iconography so there is effortless visibility to what Lyssa creates in the back end of her site.

Soon enough Kraken was built and ready for a review with a one-to-one training on how to use the WordPress CMS.