Back to Work

hug

Building a happier, healthier and more productive workplace

Hug open on laptop

The challenge

building a happier, healthier and more productive workplace.

Richard Doig has a background working with organisations to help implement and improve employee benefits. He noticed that employers continuously struggled to understand the feelings of their employees. Employee benefits weren’t directly related to their employees, providing little value between the employer and their employees.

However, when Richard met Hiyield’s founder, Matt, they had an excellent idea for a digital product that assessed employees via evidence-based multiple-choice questions. It would recommend ways to improve their results depending on their score. Plus, the data could provide an insight into the wellbeing of an organisation’s workforce, recommending specific employee health benefits based on their actual needs.

Therefore, Richard and Hiyield partnered together to form the hug team. Richard chose to take the most integrated approach with Hiyield, forming a partnership where Hiyield takes an equity stake. He needed a team that wouldn’t just build his idea but work with him to improve it, which is what they did.

Services
Discovery & UX Design
Website hugteam.com/
Hug open on a laptop

The solution

Delegating roles and clarifying how we will work.

To give a clear structure within the partnership, Hiyield delegated roles. Richard became Chief Executive Officer, Matt Ville became Chief Technology Officer (CTO), and our development team would work on the technical build.

Discovery and the MVP

Based on Hiyield’s experience, Richard was happy for them to clarify the technical elements to create hug.

The plan was:

  • Digital Platform and Persistence (API & Database)
  • Client facing portal
  • Employee facing portal
  • Admin facing portal
  • Web-based portal for the HUG team to make content edits to the digital product

Hiyield collaborated throughout taking the idea to market. Together they carried out thorough reaches of their user groups, looking at employers and employees. Then wireframes were strung up that defined the minimum viable product (MVP).

Financial well-being is just as important as other benefits.

Initially, we thought the platform would direct users towards more non-monetary health benefit recommendations. However, Discovery found that money played a massive part in employees’ health, meaning that hug should have an equal focus on monetary and non-monetary employee benefits.

The plan of action.

Once the wireframes were signed off, the lead UX/UI designer at Hiyield created a clickable prototype plus a micro branding package to give hug an identity.

Developing hug

Throughout the build, Hiyield used a project management tool called productive so that the entire team could collaborate on its progress of hug at every sprint.

Technical elements:

  • Language Python & Javascript
  • Frameworks: Vue.js & Django
  • Custom CSS front-end
  • Backend Technology: Redis InMemory
  • Database & Celery Message Queue
  • Database: PostgreSQL

The results

hug is up and running

hug is now up and running as a minimum viable product and is developing a client base while adopting new strategies for further growth and value. As partners with hug, Hiyield continues working with them to develop the digital product.

Hug open on a phone and people looking at a phone
jamie asterisk

Let’s get started!

Great digital products aren’t just built, they’re co-created. Together, let’s breathe life into your idea, crafting solutions that stand out.