At the very early stage of the idea, how did you set out to validate the value proposition? Did anything change, adapt and what was your greatest discovery?
The value behind the service of it all, as I said, Matt and Guenther felt the pain themselves and were very clear that this was an idea that needed solving. Then there was the product side of things, validating what people want from a platform that they would log into.
The way we started investigating that side of things, which is where I was more involved, we used something called Stacker which is a no-code platform that sits in front of Airtable, and about a month, or maybe even less, we got the first version of our product out and in front of customers.
It also helped in that we put something in front of our customers, and when you put something in front of customers you get a lot better feedback instead of just asking them what do you want from a product. As soon as you give them a product then they’ll say, ‘oh how come there is not this or not that’.
We were able to get a huge amount of learnings from that.
To be honest, our initial hypothesis was quite simple, it was that people would rather use this platform, people would interact with this platform and it would make our lives easier. It was good in that it helped us provide a lot more hypothesis to then challenge and then investigate.
There weren’t any big surprises, I think one that I’m always surprised about it that people do quite like emails. So from a customer point of view communication through email is quite simple. But that’s fine because they are sending one email, but when there is an operation team needing to reply to one hundred emails its a different story. So then it’s how can we create a platform that is attractive to our customer to log in too and keep using. So that something we are trying to working on now.