A Micro Discovery Session
With much of the research already carried out, meant that a large part of our discovery phase has been achieved, however, there was still an opportunity to deepen knowledge about the target users. We then had a micro discovery session with key stakeholders via zoom that highlighted a few key outcomes:
Must be designed mobile-first
The way users would initially hear about GoCollaborate will be from social media and other forms of digital that comes from being on mobile devices. Therefore, all designs will be made mobile-first in order to create the best experience for maximum engagement. This may seem obvious, but clarifying this reiterates the importance. In many cases, we have seen other build products that simply forget the basics.
Strong focus on the time-poor younger audience
Particularly for young families and much of the audiences below the age of 40, we found that the key reasons they wouldn’t attend an NDP meeting currently, wasn’t because they didn’t want to, but because they didn’t have enough time. This outcome validated the value proposition of GoCollaborate, as having an online product would create an easier time-efficient way to contribute towards and NDP.
Wireframes & Banding – the first look and feel of the product
With the research, discovery and a primary plan complete, it was time for our UX & UI designer to put together the first set of wireframes for the product, outlining the journey a user takes. These wireframes were then circulated with the entire team, finding any parts of the journey that were clunky or hard to use.
In order to work towards time and budget, our designer worked closely with the design elements from Tailwind UI, aiding lead developer Mike to be more time effective, focusing on harder parts of the product rather coding designs from scratch.
Giving GoCollaborate an identity through a micro-branding session
To really bring this MVP to life it needed a new modern look and feel to it, creating an easily identifiable brand that a user wants to be a part of. Colour pallets were made, logos formed and typography chosen creating a bespoke identity.