— Digital products
Product makeover
Your product should never be “done”. It needs to be refined iteratively over time, to ensure it still delights your users and earns revenue. That is why we offer a digital product makeover.
What we do / Digital products /
Product makeover
Believe in your product
In our product makeover, we take your existing product and give it a design refresh transforming it into an eye-catching, brand centred product that your users love. We use our magic touch to make sure your legacy digital product is in line with your updated business strategy.
Our magic touch is a secure set of processes that we have perfected over the years, which allow us to do a successful product makeover for you.
Your product might have been cutting edge when it was developed, but over the years it has become a bit outdated. It’s OK, that happens. We can bring it back to life, opening you up to a whole new world of potential customers and sales.
The three key components to a product makeover
Discovery
The first step of your product makeover is to look at where you are coming from. We will look at your journey so far, what has happened, what worked, and what didn’t. Then we work with you to discover and define your updated vision whilst also identifying your competitors and your users.
UX & UI
UX is User Experience design and UI is User Interface design. These are key elements in developing a user-centred product that will really sell. We take an Agile approach to design and development, with a focus on UX and UI, whilst creating your product makeover.
Style guide & pattern library
You will be excited about your new design and will want to use it everywhere! Which is important for brand continuity. So we provide you with a full pack of assets and design patterns that you can repurpose where needed.
Process
How the process works
Discovery
We get to know you and discover your users. This allows us to do a product makeover that works for and converts its intended audience.
Wireframes
Using the outcome of the discovery phase we are able to string together a user journey that creates a wireframe. This wireframe shows you the structure of your pages.
Design
Once the wireframes are finalised, our designers can create “the look” for your pages. Ensuring they appeal to your target audience.
Development
Using the updated designs, our developers can now start building your product makeover. This is where it really starts to come to life.
Analyse
Before any official release, we test, analyse, and do any final bug fixes. You get to test drive your product and make sure you are totally satisfied.
Launch
Now you are ready to announce your product makeover and release it! We will be with you through this step too, to help you navigate it successfully.
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