Over the years we have seen many enterprises come to us who are fed up with their websites. The digital world is in a constant cycle of innovation and enterprise websites are no longer stand-alone sites – they are so much more!
Your company website is a powerful tool that can unlock unlimited opportunities. In fact, your marketing team will already be using your website as a central tool to their digital marketing strategy; from content marketing to drive organic traffic, or A/B split testing to boost conversion rates. You probably already know that, but would you like to do more?
When we look at any enterprise website project, we always start with a discovery phase. If you are not aware of this we’d definitely recommend you to start here before starting any new enterprise website project. Anyway, the discovery phase identifies issues and problems you and your customers are currently facing.
Here are the most common pain points in enterprise websites today:
- Content management system (CMS) is inflexible and time-consuming
- Not Search Engine Optimization (SEO) friendly
- Poor on-page User Experience
- Lack of Customer Relationship Management (CRM) integration
With these in mind, and content management and SEO topping on the list, WordPress is undoubtedly the best CMS platform to use. WordPress as an enterprise CMS gives a seamless customisable User Interface (UI), allowing anyone at your enterprise to update or tweak the content. In short, this will give you and your team control to help shape your digital future and win over more customers!