What is a Minimum Loveable Product?
The best definition that I can find is from Laurence McCahill:
“The version of a new product that brings back the maximum amount of love from your early tribe members with the least effort.”
So with this in mind, a Minimum Loveable Product would look to go a few steps further than just wanting to validate an idea like a Minimum Viable Product.
From the beginning, a Minimum Loveable Product would look to understand their user’s needs and even make architectural decisions based on intelligence. The goal isn’t just to rush the product and validate the idea, ruining all chances of a loveable relationship with its users, but create a first release that their users already love and can relate to.
At first, I thought of the term Minimum Lovable Product as better than a Minimum Viable Product. However, in my opinion, this is not necessarily the case. They are both two stand-alone approaches in the same bracket. It depends on the product idea and a whole host of variables.
So, let’s look at a comparison.
Minimum Viable Product (MVP) vs Minimum Loveable Product (MLP)