User research

User Research is our key to unlocking your understanding of why people choose to interact or behave in the way they do when using digital products. What triggers or motivates a user to choose certain journeys? What frustrations or pain points do they have?

How we carry out user research

At Hiyield we often adopt a qualitative approach to conducting user research and find talking to carefully identified target users, in a one-to-one setting, is an awesome way to generate real genuine user-led insights. 

We design each research session in a way that creates an empathetic space, allowing for open, explorative conversations to take place and get to the heart of the problem you are trying to solve. By doing this, you will create a digital product that is designed to meet the needs of your users.

User research is a fine art

There is a fine art to understanding what the findings and insights actually mean. There is a balance between taking for granted what a participant tells you what they want or like to what they actually would do or need in certain situations to complete a task. Pinpointing the golden nuggets of information and matching it to consistent observations are essential ingredients to designing and developing a product that meets your users needs.