User Research is our key to unlocking your understanding of why people choose to interact or behave in the way they do when using digital products. What triggers or motivates a user to choose certain journeys? What frustrations or pain points do they have?
How we carry out user research
At Hiyield we often adopt a qualitative approach to conducting user research and find talking to carefully identified target users, in a one-to-one setting, is an awesome way to generate real genuine user-led insights.
We design each research session in a way that creates an empathetic space, allowing for open, explorative conversations to take place and get to the heart of the problem you are trying to solve. By doing this, you will create a digital product that is designed to meet the needs of your users.