— Case studies
StepJockey
StepJockey is an idea to change how employees move around their workplace, stepping up to fight the problem and start a revolution in corporate wellness.
Why aren’t the good things labelled in life?
StepJockey started as an idea when one day, a founder of StepJockey heard her daughter mention, ‘why aren’t the good things labelled in life’. As a nutritional expert, this sparked an idea to address just that. Why not label the benefits of exercise in our day-to-day, sparking an idea to help encourage people to take the stairs through labelling health benefits as stair use has substantial benefits on health.
This was the start of an idea that soon became StepJockey.
The opportunity
The idea was for StepJockey to utilise the health benefits of using stairs within the workplace by labelling them with scannable QR codes, giving the ability to track steps within a building. At the start, StepJockey was seed-funded by the UK Department of Health to help sedentary combat behaviour.
At this stage, StepJockey founders were building a team and looking to partner with a tech agency that would help bring in the infrastructure and have the knowledge to consult on how best to create this digital product.
This is where Hiyield came in.
StepJockey
What happened
An integrated team
With the scale of the StepJockey idea, Hiyield suggested to StepJockey a full-scale integration through a partnership.
Matt at Hiyield became the chief technology officer (CTO), and two full-stack were part of the StepJockey project.
Hiyield set up StepJockey on Slack and had daily meetings working as an integrated internal team, ready to take the product into a new future.
Building a technology platform
StepJockey needed a base technology platform with which other technologies and services could interact to create the StepJockey ecosystem. There were many considerations such as security, scalability and maintainability that went into deciding on the core technology used for the platform.
Hiyield worked as an integrated team to create the StepJockey technology platform. The first platform contained the business logic to process, store and link several areas of StepJockey. After user research and UX services were carried out, the minimum viable product (MVP) was built using Microsoft .Net technologies
End-User web portal & mobile app
With the core product development underway, Hiyield discovered the end user-facing web portal and mobile apps. These would be crucial in engaging end-users and providing the best possible experience while participating in a StepJockey Programme.
Hiyield conducted a discovery workshop with the necessary stakeholders to define the digital product strategy and initial build.
Client communication toolkit & portal
The team worked on the client-facing products in parallel with the development of the end user-facing products. It was essential to discover the types of client stakeholders we would have, such as HR / Facilities Managers / Comms teams and how they would need to interact with StepJockey to roll the StepJockey programmes out within their organisation.
After the initial discovery & research, the team created an online Digital Communications Toolkit with content that HR / Comms teams could use to help engage their employees with StepJockey. Over time and through client feedback, Hiyield developed a portal dashboard that allowed clients to create an account and log in so that they can receive data, analyse how their employees are engaging with StepJockey and see the positive impacts it’s having on their health.
The result
StepJockey has gone through multiple iterations and has gone on to raise more than £1m for further growth. With this growth came a new management reshuffle, bringing in a new CEO, Zed Vakil, to help progress and direct the business. Hiyield worked as an integrated team with our founder Matt as CTO and our developers at hand to assist new innovations in the StepJockey technology ecosystem.
StepJockey has become a well-recognised name in the world of workplace wellness and continues to engage with multinational organisations, helping their employees lead a more active and healthy life.
Hiyield ran the digital side of StepJockey, including Matt Ville being StepJockey’s CTO and much more. The work, diligence and camaraderie was exceptional. A fine team and well qualified to undertake your projects and also have some fun! Highly recommended.
Stepjockey
Key features
The app
The app went through two iterations as it played a vital role in the value of the product.
Client communication tool kit
This would hold all of the vital information that a client would need to carry out a StepJockey programme.
Backend portal
This played a vital role in the client services team so that they could run a StepJockey programme. Also, it had a function to create invoices that assisted the sales team.
WordPress landing page
We designed a bespoke UX for the landing page of the StepJockey website and created a bespoke Content Management System using WordPress for new content to be added down the line.
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