Why aren’t the good things labelled in life?
StepJockey started as an idea when one day, a founder of StepJockey heard her daughter mention, ‘why aren’t the good things labelled in life’. As a nutritional expert, this sparked an idea to address just that. Why not label the benefits of exercise in our day-to-day, sparking an idea to help encourage people to take the stairs through labelling health benefits as stair use has substantial benefits on health.
This was the start of an idea that soon became StepJockey.
The idea was for StepJockey to utilise the health benefits of using stairs within the workplace by labelling them with scannable QR codes, giving the ability to track steps within a building. At the start, StepJockey was seed-funded by the UK Department of Health to help sedentary combat behaviour.
At this stage, StepJockey founders were building a team and looking to partner with a tech agency that would help bring in the infrastructure and have the knowledge to consult on how best to create this digital product.
This is where Hiyield came in.